Overview
RTCI builds the finest Memberships, Services and Products for Avid Golfers. We are dedicated to helping our Members build "the best golf memories of their lives". Here are some of the ways we go about it.
Build Programs for Every Golfer
RTCI has a Multi-Tiered Golf Marketing Strategy. Targeting five major categories of Golfers, RTCI offers Lifestyle Golf Membership Programs to serve the distinct needs of the Five Categories. Additionally, RTCI offers value based products and services that span and serve multiple categories.
The local marketing program targets avid golfers who enjoy playing multiple courses. The national membership programs under the ClubShare™ brand, targets the value conscious traveling golfer who is interested in a being a member of a club when he travels to resort golf areas. According to the National Golf Foundation the avid golfer accounts for approximately 22% of the golfing population of the U.S. but represents 70% of the dollars spent annually for golf.
Our test market reveals that the five-year annual growth rate of ClubShare sales dictates a minimum of five new resorts be added annually to the ClubShare™ portfolio.
Understand our Golfers' Needs
RTCI has successfully used database marketing for eleven years with great results. We understand our Golfer Members and through database marketing we continue to know them better.
Database marketing has:
- Enhanced our ability to understand our Members' needs and to serve them better
- Enabled RTCI to acquire Members for our programs at the lowest possible cost
- Reduced our Membership churn and increased retention
- Assisted RTCI developing new programs and products for our Members
Provide our Golfers "Privileged Access"
Our Management Team works tirelessly to find and contract with the "Best of the Best" to provide our members "Privileged Access" to:
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We do not simply offer our Members lower prices, we offer them "Privileged Access" to wonderful golf experiences they may not experience in any other way. Lower costs are great, but if they come with a discounted experience, there is no great value to our Members.
Assure Win-Win-Win
In order to assure our Members are treated as real Members when they visit a ClubShare™ Affiliate Club, RTCI has created a Win-Win-Win (Members/Clubs/RTCI) environment by working closely with and purchasing Memberships from the Clubs. Additionally, RTCI actually purchases land, works with local contractors to build accommodations at the Clubs, hires the Clubs to maintain the ClubShare Accommodations and pays dues to the Clubs just like regular Members. We lay the ground for our Golfers' great golf experiences.
Provide "Preview of the Experience"
Through PinPoint Marketing we know which Golfers are already predisposed to our Memberships. In order to introduce our prospective Members to our programs we simply offer them the opportunity to experience them first hand and decide for themselves.
RTCI uses PinPoint Database Marketing to identify prospective Members who are Golfers, who travel to golf or golf when traveling, and who have the financial means.
The most important element in marketing ClubShare Memberships is the invitation to prospective Members to visit one of RTCI's owned or affiliated resorts. The major thrust of the RTCI's Strategy is to offer prospective Members a Discover Tour to visit a ClubShare resort. RTCI provides the incentive of a low cost, not free, 3 day/ 2 night golf vacations at one of our facilities. While prospective Members are enjoying the resort's facilities and considering the purchase of a Membership, they have paid the Company to do so. The cost of the vacation is deeply discounted to our cost, but not free, and therefore has a high-perceived value in the minds of prospective members.
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