Value Golfer

The Value Golfer plays most rounds locally and desires to play as much golf as little expense as possible. This very large segment of golfers is highly sensitive to price, deep discounts and reward incentives.

Travel Golfer

The Travel Golfer wants a more diverse golf experience. This golfer tends to blend golf with vacations and business travel. Whether travelling with his buddies, business associates or family, the Travel Golfer will work golf into the mix if possible. This golfer uses golf to close the sale and to relax afterward.

Executive Golfer

The Executive Golfer is often a member of a private club and uses golf as a social and business tool. Business and golf are viewed as high-powered cocktail for these powerful deal makers. The Executive Golfers' business and social status are linked to membership and access to great clubs and courses. Generally the Executive Golfer's golf and membership costs are completely defrayed by his business.

Elite Golfer

The Elite Golfer is at the top of financial ladder. Money is not an issue. Only the 'Best of the Best' golf experiences will do. The Elite Golfer will travel anywhere and pay anything to find the best golf experience. This golfer has high expectations and insists on First Class golf, amenities and services. Nothing else will ever be quite enough.

World Golfer

By percentage, the World Golfer is a very elite group. Only one out of twenty Elite Golfers will have the unfathomable financial resources these golfers have. They fly in their personal jets to anywhere on the globe to find 'the sublime experience' . . . the greatest food, the greatest experiences, the greatest accommodations and the greatest golf. Great golf will seldom suffice on its own. These World Golfers want the absolute best attainable in all categories of life and will suffer neither breaches of quality nor attention.