Resort Clubs is dedicated to providing the best possible "Golf Experience" to Golfers in all phases of the game. Our primary focus is on the Traveling Golfer. All memberships, products and services assist the Golfer to enjoy more golf and better golf at the lowest possible price.
Golf Strategy
We build our Golf Programs around our Golf Members' needs. Our companies, products, services, memberships are all structured and designed to drive value for our Members. Our Golf Strategy has several key components.
Enterprise FamilyThe RTCI Enterprise family is made up of complementary, synergistic, entrepreneurial companies designed to bring new marketing and product paradigms to the Golf Industry. RTCI's enterprise companies are headed by entrepreneurs who want to bring value to our Members and profits to their companies and the RTCI Enterprise. The common denominator of RTCI companies' leadership is a compulsion for quality and service for our Members. All companies work within a "all for one, one for all" business framework that maximizes RTCI's value and market cap while individual entrepreneurs drive their own bottom lines. Shared ResourcesRTCI companies provide and share resources essential to any business. By sharing resources such as Concierge Services, Call Centers, Information Systems and Human Resources, great savings accrue to the bottom line of the individual companies and RTCI. Some shared resources are provided by RTCI to its Enterprise Companies. Other shared services are provided by individual enterprise companies to the rest of the enterprise. Unwarranted redundancy of function is not a part of the RTCI corporate culture. |
Market Focus | |
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We view the Golf Market as composed of five segments, the Value Golfer, the Traveling Golfer, the Executive Golfer, the Elite Golfer and the World Golfer. While any golfer may fit in two segments, few golfers span three segments. Our current membership programs are aimed at each of the first three segments. While our Memberships are designed for one category, our products and services are designed to span multiple categories. In the near future, we will have Membership offerings in all five segments. |
The Perfect Membership |
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It is our mission to build The Perfect Membership for each category and surround our memberships with ancillary products and services that serve our Members' Golf and Vacation needs year round. To this end, each market segment's Membership has a dedicated team to assure the Segment's Golfers' needs are met in most valuable and cost effective way. RTCI Corporate Oversight assures fit and appropriateness of each Membership Program. |
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ClubShare™The ClubShare™ family of products is aimed at providing upscale benefits associated with private club memberships, but priced where our Member can pay for just what he needs. When you see the ClubShare™ logo, think "Memberships in Great Golf Experiences" priced for you to pay for only what you need. |
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While not a ClubShare™ product, Golfnow.com is offered for the Value Golfer, the local golfer who wants to play a lot of golf at the best price possible. The ClubShare™ Resort Club and ClubShare™ Ambassador Club provide for the Traveling Golfer plenty of value and varied venues when he travels on vacation or for business. |
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The ClubShare™ Trophy Club is designed for the Executive Golfer who wants to play high end golf clubs that allow him to replicate his home private club experience. Whether our programs create a great value for the local golfer, a National Membership at great U.S. venues, or a Global Membership at exclusive resorts around the world, we are dedicated to providing great value and great service. |
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Hi Tech/Hi Touch Customer Service |
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Our Memberships are supported by Concierge Services to assure our members the best possible experience. Part of our overall strategy is what we call "Hi Tech/Hi Touch" Services. We want our Members to be able to communicate with RTCI companies the way they wish. Whether our Members want Hi-Tech communications through the Internet or Hi-Touch by speaking directly with a Concierge on the phone, or a combination of the two, RTCI wants to meet your Golf needs your way. |
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Database Marketing Strategy
Our strategy is to provide great value to our Members at the lowest possible cost for RTCI and for our Members. One of the greatest cost components of the Golf Membership business is Member acquisition. RTCI has used database marketing successfully for eleven years. We know its power to reduce marketing costs. A major component of our corporate strategy was to build World Class KnowledgeBase Marketing capabilities. We have!
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Golf Database MarketingOne of our underlying drivers of value for our Shareholders is highly-focused database marketing capability for identifying prospects for RTCI programs and for actually acquiring new Members. By cutting RTCI's costs of finding and acquiring new members in half compared to traditional marketing techniques to provide lower costs for the company and its shareholders. |
Largest Database of Golfers |
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To provide ever increasing value propositions and offerings for our Members, we plan to increase the size of our Golfer database. Before the end of 2008, RTCI will have the largest, most comprehensive and accurate database of Golfers in the World. |
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Commitment to Marketing Technology |
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RTCI is dedicated to creating and acquiring the most advanced KnowledgeBase technology in the world. It is our goal to drive market costs to the lowest level possible through the ethical and effective application of marketing technology, methodology and creativity. |
Cross Industry Knowledge-Based Marketing
In our efforts to build world class KnowledgeBase systems (advanced database systems) for the Golf Industry, we have developed some of the most advanced techniques, methodologies and technologies for KnowledgeBase Marketing Solutions in the world.
While these technologies and capabilities will be used to drive costs down for our RTCI companies, our Members, and Golf Industry companies, they will also be marketed to all industries. Our advanced technologies and solutions are currently being deployed for a major national bank, multiple universities, newspapers, major marketing firms and others. Our capabilities are so advanced, we will soon be gaining attention from national security organizations.
Our dual strategies of Golf Industry Focus and World Class Database Marketing will prove to be very important to the Golf Industry. In the coming years, RTCI will illustrate effectiveness of this strategy.






